NFTs or non-fungible tokens are blockchain-linked digital assets stored in a distributed ledger. Blockchain technology offers a smart contract-powered proof-of-ownership functionality on such tokens.
While countless NFT projects are launching, NFT marketplace platforms remain the ‘Hubspot’ of NFT trading. This blog revolves around NFT marketplace marketing services that put your marketplace platform in front of the value-driven NFT community.
Why Do Marketplaces need Marketing?
NFT market started off with a flyer in 2021, amassing a whopping $40billion dollars in NFT sales. However, since the turn of this year, the NFT market has stabilized, allowing transactions to settle down. The crypto market downturn in 2022 has led to investors’ disinterest in NFTs, as well.
Take OpenSea (for instance), which has witnessed a downtrend in NFT trading volume since the end of January 2022. Not just OpenSea - other platforms have encountered the same picture.
The below chart will depict the scenario more clearer:
Source: TheBlockCrypto
Technically, there has been very little to zero activity in some of the marketplace platforms. While there is an obvious reason for the market downturn; however, the lack of clear NFT marketing strategies also plays a decisive role.
“When bearish narratives are higher, a well-planned NFT marketing could drive out such narratives.”
Do You Own An NFT marketplace platform?
Reading this blog, the chances are that you may own a pre-built NFT marketplace platform or are about to launch one - whatever it is - ensure that you incorporate NFT marketplace promotion services into your business model. But wait - why, you may wonder? Because that’s the only way to sustain in bearish circumstance.
Let me walk you through some viable ways to market your platform:
- Forge Your community via Discord
- Embed a Referral Progam
- Employ SEO strategies to Get Organic reach
Conclusion
Every NFT initiative necessitates the use of marketing. It is the essence that informs potential purchasers of the presence of one-of-a-kind digital goods that they can add to their collections. Using the services of a reputable NFT development business can help your NFTs succeed and sell more. Codezeros guides you on your path to being one of the best NFTs in the world.
