Non-fungible tokens (NFTs) simplify the sale of genuine art and artifacts along with the crypto space. NFT Crypto art has become the sophisticated democratizer for the long-suffering art industry. It enabled artists to bypass intermediaries and monetize their artworks.
I'm not going to claim myself as an NFT artist, blah, blah, and enlist tips for you. Instead, I spoke with an NFT artist (I know) and compiled the strategies that best worked for her.
- Migrate To Discord
Marketing depends on where your target audience is. When it comes to the NFT market, most communities revolve around Discord. As the platform allows users to interact & share knowledge, it has become the go-to option for publicizing crypto art projects.
While previously, Discord was a gaming-specific communication tool where ardent gamers would share their adulation with fellow gamers. It now offers community-friendly features like close-knit forums, VoIP calls, etc.
2. Use Newsletters Effectively
It encompasses the core NFT Crypto art marketing strategy with sudden trends in the market. Upon unearthing your community on Discord, regularly engage with newsletters on top artworks. It's really simple to submit your artwork for consideration by these trend hunters: send an email to the address listed on their website.
3. Create A Project-specific Hashtag
Following the proper hashtags is the best approach to construct circles in a world where millions of conversations and photos are happening simultaneously. You'll have a better chance of being a part of a scene and being noticed by collectors and other artists if you do this.
4. Weave Strategy Around Instagram
All social media sites have a role to play when trying to sell your work. The artist (I spoke with) believes that if you have an Instagram following, no matter how small, you should not ignore it. Instagram remains a platform for showcasing your portfolio and displaying current projects and previous work.
5. Promote On Reddit
Reddit is a community-driven content aggregator with voting capabilities. When a post obtains a large number of votes, it rises in the Reddit rankings, allowing more people to view it. Its prominence is diminished if it receives downvotes.
The Closing Thoughts
The artist ended the conversation by adding, "I think it's important to not get complacent with the lucrativeness of the NFT art market. Think of it as an opportunity to hone the artistry skills and delight the art enthusiasts," she advises.
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